11th October 2021

Lotus Energy Drink Recipes

This piece of content speaks to the power of "done over perfect." While the page design is deeply limited by Magento's inflexibility as a CMS, the page still immediately took the second-ranking spot for "lotus energy drink recipe" search queries, bringing in around a thousand new pageviews per month for Intermix.

11th October 2021

Lotus Energy Drink FAQ

This FAQ page, designed to answer often-searched questions about Lotus Energy Drink concentrate, was launched in August and, over two months, rapidly moved to take the second spot in the SERPs for "Lotus Energy Drink," only outranked by the Lotus brand website itself. It currently brings thousands of new users to our website, introducing an audience already interested in our products to our company expertise.

11th October 2021

Intermix Beverage Homepage Redesign

I led the redesign for this homepage in early 2021. The original version featured dated design and imagery and offered limited access to the rest of the website. I developed a prototype for an updated design, then partnered with a freelance development team to make it reality.

Autostraddle • 23rd August 2018

Take Me Home

“She asks me how it went, I say it went bad. I don’t say much more because she hates hearing about my family like they hate hearing about her. It goes better when I keep it to myself.”

Regency Beauty Institute • 4th October 2016

10 Cosmetology Facts You Didn't Know

This post ranked first for the keyword "cosmetology" (110,000 searches per month) for half of its year-long lifespan, ranking above Wikipedia and serving as the source for a Google Quick Answer Box.

Regency Beauty Institute • 4th October 2016

Cosmetology School 101: Understanding Financial Aid

This post brought in just under 2,000 leads over the course of its year-long lifespan.

Regency Beauty Institute • 4th October 2016

What's in Regency Cosmetology Kits?

This post ranked between second and fifth for the keyword string "cosmetology kits" (1600 searches per month) and brought in 6246 leads over the course of its nine-month lifespan.

Intermix Beverage • 27th August 2021

Frappe Powder & Bases FAQ

Despite targeting a longtail keyword with only forty searches per month, this FAQ page has proved its value other the course of 2021, bringing in over twenty high-quality national leads.

Regency Beauty Institute • 15th August 2015

Regency Beauty Institute Awareness Poster

Awareness poster for Regency Beauty Institute, part of their 2015 high school campaign.

Regency Beauty Institute • 4th October 2016

Four Emotional Stages of Applying for Beauty School Financial AId

The original post had adorable GIFs created by Regency's creative team. It was the first of two GIF listicles that I conceptualized and wrote for the blog, both of which performed well.

Regency Beauty Institute • 4th October 2016

Your First Day of Cosmetology School: Advice from Real Regency Students

User-generated content derived from comments on the RBI Facebook page.

Regency Beauty Institute • 4th October 2016

Different Types of Layers: Round Versus Square

This post ranked first for the keyword strings "layers" (110,000 searchers per month) and "round layers" (590 searches per month).

Intermix Beverage • 27th August 2021

Tea 101 For Coffee Shop & Restaurant Owners | Intermix Beverage

Like the elegant fold of your napkins or the complex, nuanced flavor of the espresso you use for your Americanos, the tea you serve to your customers can provide an elevated, compelling and memorable experience. A carefully designed tea program offers your customers more than a beverage -- it offers them a unique encounter with sensation and service that they can only find in your restaurant or cafe.

Cambio Education • 20th March 2015

Studio Luma Cosmetology Curriculum

I spent 2014-15 working on Studio Luma, an app-based cosmetology curriculum that teaches through stories. In each interactive lesson, multiple-choice questions pop up so students can test their knowledge as they go. I designed and wrote those questions...all 4700 of them!

Regency Beauty Institute • 4th October 2016

How Long Does It Take to Become a Cosmetologist

This post ranked first for the keyword string "how long does it take to become a cosmetologist" (plus variants on that string) and brought in 1440 leads over the course of its 10-month lifespan.

Intermix Beverage • 27th August 2021

Plant Based Milks FAQ | Intermix Beverage

Non dairy milks (also known as plant-based or vegan milks) have exploded in popularity over the past five years. This popularity only continues to grow as Americans explore vegan alternatives to dairy in an attempt to improve their health, lessen their environmental impact, or both.

Regency Beauty Institute • 4th October 2016

3 Instagram-Building Tips from InstaQueen Bernadette Torres

A profile of an all-star Regency student.

Regency Beauty Institute • 4th October 2016

Check Out the Nail Tools Regency Artists Use!

My favorite opening paragraph from my entire career at Regency!

Intermix Beverage • 27th August 2021

Chai FAQ: Choosing the Right Chai Type For Your Coffeeshop | Intermix Beverage

Let's talk chai, shall we? And let's start at the very beginning, with a question a lot of people ask. Traditionally, chai is a combination of black tea, honey and spices -- a combination that comes with a long and storied history. While it originated in India thousands of years ago, it has also been a well-loved drink in American coffee shops and restaurants for a long time.

Regency Beauty Institute • 15th August 2015

Regency Beauty Institute Informational Brochure

Informational brochure for Regency Beauty Institute, part of their 2015 high school campaign. Low word count, high fun factor.